Messaging Matters

Cam Edwards has a piece over at bearingarms.com that illustrates that messaging matters.  While something may seem like a good illustration to make a point, it really does matter how we try to persuade people to our point of view.

The owner of a Castle Rock, Colorado plumbing company is apologizing after a digital sign for the business displayed a picture of a Nazi concentration camp guard shooting a Jewish inmate over the weekend. The picture, which was captioned with “Hitler gave Jews the gift of gun control, you know, because he cared about their safety,” was meant to serve as a warning about the dangers of anti-gun legislation, but Javier Hoggard, who owns Patriot Pros Plumbing, Heating, Air & Electrical, quickly realized that the message was being lost when the complaints started coming in.

Just because something looks like it will make a great soundbite doesn't mean it is the best way to make a point.  It matters what we say and if we want to persuade others to our way of thinking when it comes to firearms freedom, we should choose our words carefully.