Bloomberg Seeks to "Change the Conversation" About Guns

Paul Bedard reports in The Washington Examiner this morning that Bloomberg will unveil a new online news magazine with the goal to "change the conversation about guns in America."

Called The Trace, the website will track news about guns in the nation, but not necessarily parallel Bloomberg's pro gun-control views, according to insiders. It is not anti-gun, said one associate of the site.

In Washington, where the site will be unveiled at a preview party, some close to the startup said that backers will include Republicans and Democrats in a demonstration of its effort to promote "moderate" gun policy.

The invitation for the Tuesday night event, obtained by Secrets, reads: "Please join us for a preview of The Trace. The journalism startup dedicated to changing the conversation about guns in America."

It is difficult to count how many times Bloomberg has tried to "change the conversation" about gun control but it always ends up the same way - he trots out the same tired old proposals.  This appears to be confirmed by the only media story about the new effort:

In the only story about The Trace, New York's "Capital" said the site will be the editorial arm of Bloomberg's Everytown for Gun Safety. The group draws attention to gun violence, builds protests against organizations and companies that don't ban guns in stores, and promotes background checks.

It's not anti-gun but is the editorial arm of an anti-gun group.  Yeah, right.