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Tuesday, August 26, 2014

NRA and Moms

Fastcompany.com has this article about NRA's marketing and suggests they are targeting moms as a response to the supposed success of Moms Demand Action:
The National Rifle Association doesn't make its demographic makeup public, although you'd be hard-pressed to find anyone who wouldn't concede it is overwhelmingly white, conservative, and male. (Gun ownership data published by Pew Research seems to support this.) But lately, it seems like the NRA's leadership is especially interested in courting a new and very vocal demographic with considerable household influence: moms.
I don't know that NRA is specifically targeting moms, but with female gun ownership at all time highs, it only makes sense that the NRA would reach out to women.

That same article included a graphic from Dave Kopel's new piece in America's First Freedom about Shannon Watts, the head of Moms Demand Action. Apparently, Fastcompany.com didn't like that Kopel exposed the facts about Shannon Watts' background because they referred to the article as a "hit piece."  Apparently, Shannon Watts isn't very happy with how the NRA depicted her in that graphic either.

It's probably no accident that this attention to NRA's marketing comes on the heels of NRA unveiling a new membership campaign which features a number of women, one of which is below.

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