Department of Justice's Million Dollar "Gun Safety" Public Service Announcements

So this is how the Obama Administration spends $1 million of taxpayers money trying to reach gun owners with a message about safe storage of firearms.

That was the most offensive of the two television public service announcement developed by the National Crime Prevention Council (NCPC) and the Ad Council and funded by the Department of Justice's Bureau of Justice Assistance.  You see, firearms are scary. They scare kids, and, they cause nightmares, and are something for which we have to apologize.  Apparently, they didn't think about the millions of kids that participate in the shooting sports.

If they had simply stayed with the below, ad, it might not have been so bad, other than the fact NCPC/Ad Council must think that gun owners need children to tell them how to "follow rules."

But the print ads are even worse:

The above print and video ads are all part of a campaign where the Obama Administration found $1 million laying around (at a time when the "sequester" was causing cuts in defense) to spend on this.  You'd think from the ads, that there is an epidemic of accidental deaths from firearms in the home.  But just the opposite is true.

So, you tell me, which do you think will be a more effective firearm safety campaign targeting gun owners, something like this:

or the Justice Department/BJA/NCPC campaign?

By the way, the Julie Golob firearm safety campaign rolled out for Mother's Day didn't cost $1 million.