Wednesday, October 2, 2019

Green Top Purchases Winding Brook Indoor Shooting Range Next to Ashland Bass Pro

Green Top Sporting Goods announced plans today to purchase, rebrand, and assume operations of Winding Brook Indoor Shooting Range, which is located at 11547 Lakeridge Parkway in Ashland, Virginia. The new venture for Green Top, which is the largest independent outdoor retailer and firearms dealer in the Mid-Atlantic, will be called Green Top Shooting Range.
Green Top Shooting Range“I am so excited to bring the Green Top brand along with our product knowledge, expertise,  and amazing customer service to the existing members of Winding Brook Indoor Shooting Range, as well as to our thousands of Green Top customers," said Blaine Altaffer, President/CEO of Green Top Sporting Goods. "We have thrived over the past 70 years in large part due to our steadfast commitment to above-and-beyond customer service. Green Top Shooting Range will provide a genuinely user-friendly experience where guests can try both before and after they buy and we think that is something that our customers will really appreciate."
Besides operating the existing 24-lane, climate-controlled indoor shooting range, the new ownership is reestablishing 2,000 sq. ft. of retail space at the facility, as well the return of a stout training program, which will include classes for women, general firearms safety, beginners, and a full complement of training classes to be added in the near future.
"Our immediate plans include bringing a large assortment of firearms to rent and buy along with a full complement of range accessories, ammo, and gear," Altaffer said. "I'm really looking forward to meeting all of the current members of Winding Brook Indoor Shooting Range over the next few months as well as extending an invitation to all Green Top customers to come give it a try.”
Over the past 70 years, the Green Top brand has developed an extremely loyal following with outdoors and firearms enthusiasts, and Altaffer believes this expansion into the experiential side of shooting sports will help nurture that loyalty even more.
"One of the core components of our go-to market strategy at Green Top is experience-based retail," he said. "By giving our customers a place to take training classes and experience shooting a firearm at a hands-on, safe indoor shooting range only two miles from the Green Top store supports that strategy."
Green Top Outdoor Expo 2019

The newly rebranded Green Top Shooting Range will be a big feature at this weekend's annual Green Top Outdoor Expo on Oct. 5-6, which is free to the public. Over two days, this event will host more than 180 of the biggest manufacturers from the outdoor industry’s most loved brands, including Ariat Boots, Sig Sauer, Daniel Defense, Elite Archery, Green Top Outfitters, Jackson Kayaks, Nikon Optics, Remington, Smith & Wesson, Seigler Reels, Penn, Parker Bows, Big Green Egg, Yeti, and more. These manufacturers are sending more than 250 representatives to the event who will be meeting with attendees, offering product demonstrations, giving seminars, and more.

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