- Creating and marketing guns specifically to children, including the use of mascots like Crickett rifle’s “Davey Crickett;”
- Promoting 22 caliber assault rifles with plastic incorporated into the design for “less recoil and lighter weight;”
- Marketing guns in “child-friendly colors,” including pink, purple, orange, red, yellow and blue;
- Encouraging parents to introduce firearms to their children “at the earliest possible age;”
- Producing a number of “marketing research publications” that urge manufacturers and dealers to “target programs toward youth 12 years old and younger;”
- And including children and teens in “3-Gun competitions,” where shooters “use three types of firearms on a timed circuit.”
Hat tip to Guns.com.