The offensive includes a series of videos, newspaper ads and email alerts from the NRA, the Gun Owners of America and the National Shooting Sports Foundation in an effort to swing public opinion against the measures.Here is the new NRA ad:
The gun lobby hopes to rebut Obama, who cast the actions as reasonable steps to prevent senseless gun violence. They also hope to make the efforts politically unpalatable for any candidate that may back them in the 2016 election.
The National Shooting Sports Foundation (NSSF) full page ad referenced by The Hill ran last week in the Washington Post. NSSF called it a "response to President Obama’s ongoing attacks on the men and women of America’s firearms and ammunition industry."
Hat tip to Sebastian and Breitbart.